Pittsburgh Paints Co. announced Artifact as its 2027 Color of the Year, a muted, atmospheric blue offered under both the Pittsburgh Paints and Glidden labels.
Design intent behind the shade
The hue is described as a soft, water-inspired tone that deliberately steps back from the bold palettes dominating recent interior trends. Its goal is to give homeowners a sense of respite and permission to breathe.
Company officials link the shade to a growing focus on the home as a sanctuary, noting that many consumers are seeking spaces that support digital detox and overall wellbeing.
Comments from brand managers
“With so much noise in the world that we can’t control, people are becoming increasingly invested in curating their own spaces, taking control and making them feel more grounded and individual. Artifact is calming yet personal, answering this desire,” said Ruthanne Hanlon, color and design manager for new-home construction and residential repaint at Pittsburgh Paints.
“Artifact invites reflection and calls us to pause, reassess and reconnect with what’s essential and gives meaning to our lives,” added Michelle Vincent, color and design manager.
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According to Ashley McCollum, Glidden paint color marketing manager, the shade serves as a “perfect ‘hit reset’” option. “Not a reinvention—just a fresh realignment. It’s confidence without the drama and calm without the snooze,” she explained.
Market positioning and potential uses
It markets the color as a way to shift a room’s mood without extensive renovations. The product is positioned for homeowners who want a fresh take on timeless style while retaining personal expression.
In new-build neighborhoods where floor plans often repeat, the shade is presented as a tool for individualizing interiors. The brand emphasizes that the hue lets “people design a space that reflects who they actually are, and not who they’re expected to be.”
“Breathing a calming energy into a space, Artifact invites consumers to make it theirs and to tell their own story,” Hanlon said.
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